{"id":900,"date":"2025-06-02T10:46:31","date_gmt":"2025-06-02T10:46:31","guid":{"rendered":"https:\/\/dev.roxer.hu\/references\/spar-hungary-category-rebranding\/"},"modified":"2025-06-02T14:02:04","modified_gmt":"2025-06-02T14:02:04","slug":"spar-hungary-category-rebranding","status":"publish","type":"page","link":"https:\/\/roxer.hu\/en\/references\/spar-hungary-category-rebranding\/","title":{"rendered":"SPAR HUNGARY CATEGORY REBRANDING"},"content":{"rendered":"    <section class=\"section__reference-header\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"reference-header__wrapper\">\n                                                    <h2>SPAR HUNGARY CATEGORY  REBRANDING<\/h2>\n                        \n                                                    <div class=\"reference-header__meta__wrapper\">\n                                                                    <div class=\"reference-header__meta\">\n                                        <p><strong>Client<\/strong><\/p>\n                                        <p>SPAR<\/p>\n                                    <\/div>\n                                \n                                                                    <div class=\"reference-header__meta\">\n                                        <p><strong>Type<\/strong><\/p>\n                                        <div class=\"reference-header__meta__inner\">\n                                                                                            <p>Film<\/p>\n                                                                                            <p>Print<\/p>\n                                                                                    <\/div>\n                                    <\/div>\n                                                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n<section class=\"js-reveal-on-scroll reveal-on-scroll section__text-image  padding-medium\" style=\"background-color: ;\">\n    <div class=\"container\">\n        <div class=\"row h-100\">\n            <div class=\"col-xl-6 col-12 my-auto \">\n                \n                    <div class=\"image__wrapper\">\n                        <img decoding=\"async\" src=\"https:\/\/roxer.hu\/wp-content\/uploads\/2025\/06\/spar2.jpg\" alt=\"spar2\" class=\"ofi-cover-center-center\">\n                    <\/div>\n\n                    \n                            <\/div>\n\n            <div class=\"col-xl-6 col-12 my-auto \">\n                <div class=\"text__wrapper\">\n                                            <p class=\"text_image_label\">Spar Hungary<\/p>\n                    \n                                            <h3 class=\"text-image__title\">CATEGORY  REBRANDING<\/h3>\n                    \n                                            <p class=\"text-image__text\">Our task was to renew the entire wine category of the deservedly popular brand, which included repositioning. <br \/>\r\n<br \/>\r\nThanks to our work, the brand new SPAR Wine Placc brand was born, based on a comprehensive brand strategy and launched with an integrated launch campaign.<br \/>\r\n<\/p>\n                    \n                                    <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <section class=\"section__video\">\n        <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"video__wrapper\">\n                        \n<div class=\"js-video-player\" data-autoplay=\"false\" data-hover=\"false\">\n    <div class=\"video-player \" 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                                               <div class=\"image__wrapper\">\n                                <img decoding=\"async\"\n                                    src=\"https:\/\/roxer.hu\/wp-content\/uploads\/2025\/06\/BORPLACC_content-filmek_Banner_640x320px_preview.jpg\"\n                                    alt=\"\"\n                                    class=\"ofi-cover-center-center\">\n                                <\/a>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" 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